Lange Grand Lange 1 ‘lumen’ Limited Edition Watch Released Directly At The 2013 Geneva Watch Show

GRAND LANGE 1 ‘Lumen’ Limited Edition showcases Lange’s new idea: the translucent dial reveals the first luminous calendar display.

 When Lange first introduced the big calendar display that year, it was not only praised, but also set off a wave of brands vying to follow suit. The large calendar with the distinctive style of the asymmetrical dial makes LANGE 1 an undisputed masterpiece. The intricate devices that make this famous big calendar display are usually hidden under a solid silver dial, and now GRAND LANGE 1 ‘Lumen’ will show you this mysterious world generously. This platinum case watch is limited to 200 pieces and fully reflects the characteristics shown in the name: some dials are made of translucent sapphire crystal, only the outer ring, hour display, minute display and small seconds dial are made of black silver The sapphire crystal part reveals the first large calendar display dial device that shines in the dark. In addition, time and power reserve are also legible in the dark.

 How to ensure the best effect of the luminous function after daily switching operations is the technical problem faced when developing the GRAND LANGE 1 ‘Lumen’. Lange’s product R & D engineer came up with the idea to directly engrav the white luminous coating and black numbers on the ten-digit cross disc. The single digit disc was composed of transparent glass with black numbers and rotated on the luminous background. The sapphire crystal part of the dial is treated with a newly developed coating that blocks most of the visible spectrum. As for the invisible UV spectrum, it is not blocked by the coating. Therefore, the numbers on the dial can penetrate enough photon energy to make the turntable device still easy to read.
 This also brought a surprise effect: the scales created by hand on the calendar splint were originally only visible to the watchmaker during assembly, but now watch wearers can also enjoy such exquisite details. These small overlapping circular cloud patterns are created by human hands with small rolling sand nails and are usually hidden under the dial.
 The double-assembled watch factory’s self-made L095.2-type movement combines superb craftsmanship and high-level aesthetics, and can also be admired from the other side through the sapphire crystal back cover. Needless to say, GRANDLANGE 1 ‘Lumen’ is impeccable from every angle.
 Only a year ago, Lange gave the GRAND LANGE 1 a brand new manual winding movement. Thanks to the cancellation of the second mainspring barrel and the delicate parts arrangement, the movement can reduce the overall thickness without damaging any power reserve, and at the same time, it can transplant the elegant dial structure of LANGE 1 to large models. The dial of the GRAND LANGE 1 ‘Lumen’ shows the hours, minutes, seconds, large calendar and power reserve indicator, and the configuration is clear and non-overlapping.
Geneva International Haute Horlogerie 2013:

Iwc Launches Portuguese Perpetual Calendar Digital Date Month Watch “2016 Zurich Lawrence Charity Night” Special Edition

On November 19, 2016, the tenth ‘Lawrence Charity Night’ was held in Dubendorf near Zurich. More than 600 VIP guests attended the party to celebrate the tenth anniversary of the establishment of the Swiss Lawrence Foundation. IWC launched a special edition of the Portuguese Perpetual Calendar Digital Date and Month ‘2016 Zurich Lawrence Charity Night’ (model: Ref. IW397205) for auction and donated to Lawrence charity.

   All guests have the opportunity to bid on this unique timepiece provided by IWC. The watch is made of platinum and has a diameter of 45 mm. It has a blue dial with special lettering on the bottom. This powerful chronograph not only allows accurate time measurement to the second, but also has a perpetual calendar function, which can independently identify the length of different months and the leap year every four years. The complex mechanism can be easily set through the crown, and no adjustment is required until 2100. The date and month information is displayed in large two-digit numbers.

   Equipped with IWC-manufactured calibre 89801, with 28,800 vibrations per hour (4 Hz), ensuring high accuracy. Equipped with a highly efficient double pawl automatic mechanism, it can be wound automatically when worn on the wrist. The 18K red gold oscillating weight can convert the wearer’s kinetic energy into the tension of the mainspring, with a full-string power reserve of 68 hours. This watch comes with a Santoni black alligator strap.
   In 2007, IWC collaborated with Swiss Mercedes-Benz to create the Swiss Lawrence Foundation. Lawrence values ​​the power of sports to help disadvantaged children and adolescents better integrate into society. More than 10,000 teenagers participate in various sports offered by the project, such as Lawrence Athletic Girls and Lawrence Street Football. The foundation raises most of the funds needed to carry out the project through the annual ‘Lawrence Charity Night’ and last year’s party raised a total of 1.1 million Swiss francs.

Rossini’s Leading Thirty Years Brand Touring Press Conference Held In Changbai

On May 10th, the first stop of Rossini’s 30th Anniversary Brand Touring Series-‘Rosini’s 30th Anniversary Brand Touring Exhibition and Hu Jun’s Exclusive Limited Edition Watch Release Conference’ at Changchun Department Store The building was grandly held. Hu Jun, the spokesperson for Rossini brand image, was invited to attend. This event officially started the 30th anniversary of Rosini’s time brand journey.

 As the longest building in Rossini’s ‘Single Store Sales in the Country’, it has created Rossini’s brilliant achievements and legendary records, carrying Rossini’s pride. Rossini watch general manager Mr. Shang Jianguang, president of Changbai Building, Mr. Zhao Demin, and movie star Hu Jun pressed the button together. The meticulously designed Rossini anniversary event LOGO ’30’ was instantly lit, like a soaring bird Flying freely higher, it means that Rossini has been glorious for 30 years.

Perfect Craft Lange’s One-minute Tourbillon Watch Store Debuts

On September 29th, 2014, the ‘Hats and Miracles’ Asian High-end Watch Fair, the annual event of the high-end watch industry, was grandly opened at the Hong Kong Convention and Exhibition Centre. A brand from Germany-Lange participated in this exhibition. During the show, Lange showed a specialty version of a RICHARD LANGE TOURBILLON ‘Pour le Mérite’ tourbillon watch. The watch is made of 18K white gold. ,Details are as follows:
  The RICHARD LANGE TOURBILLON “Pour le Mérite” watch exhibits extreme precision, combined with Lange’s unique sesame chain transmission system and a one-minute tourbillon with a patented stop-second device. Named after Richard Lange, he is undoubtedly the most innovative figure in the Lange watchmaking dynasty. This precision wrist comes in 18K white gold with blued-steel hands and blue indexes. This special model is only available at Lange stores.

  Lange presented the first watches of the new era 20 years ago, and has now launched four ‘Pour le Mérite’ precision watches. These pieces are equipped with Lange’s sesame chain transmission system specially designed for watches to ensure that the movement is driven by constant torque throughout the power reserve. In addition, the RICHARD LANGE TOURBILLON ‘Pour le Mérite’ with a one-minute tourbillon provides a stable and reliable rate.

  Its stop-second device can instantly stop the balance wheel in the tourbillon frame. Just pull out the crown and the movement will stop to ensure that the time setting is not bad. After 200 years of the tourbillon, Lange engineers finally found a way to stop the tourbillon.

  On the other hand, the RICHARD LANGE TOURBILLON ‘Pour le Mérite’ has an innovative patented rotating dial at 6 to 12 o’clock. This small dial fills the gap in the hour circle and allows people to watch the charming tourbillon at any time.
  RICHARD LANGE TOURBILLON The chronograph dial of ‘Pour le Mérite’ has an independent time display. There is a large minute circle above, and two smaller hour and second dials. The center point of the three can form an isosceles triangle. The design of this layout was inspired by RICHARD LANGE TOURBILLON ‘Pour le Mérite’, page 2 from Dresden watchmaker Johann Heinrich Seyffert (1751–1818) (No. 93). He was one of the pioneers of Saxony’s precision watchmaking in the second half of the 18th century. Many people admire Seiffert’s timing instruments. One of them is Alexander von Humboldt, a well-known German natural scientist. He has used many times to complete expeditions with his accurate device.

  This special edition of RICHARD LANGE TOURBILLON ‘Pour le Mérite’ is now available in a noble white 18K gold case. The blue steel hands and blue scale on the minute circle contrast with the silvery white bottom of the solid silver dial, making the time display clear. This watch is exclusively available at Lange stores, including New York and Moscow stores that opened in 2014.
For more parameters of this watch, please see the figure below:

Audemars Piguet Philosophique Frost Gold Watch And Millennium Aventurite Dial Frost Gold Watch

This fall, Swiss watchmaker Audemars Piguet redefines time for women-inspired by the design aesthetics of the 17th-century single-hand watch (only showing hours), the new millennial series Philosophique frosted gold watch will interpret time from a philosophical perspective.

 
 The new millennial Philosophique frosted gold watch highlights the creative vitality and expresses the eclectic freedom of the wearer. This watch is designed to challenge the haste of today’s world, stop the time for women, and subvert the traditional convention of measuring time with a single hand (only the hour). The millennium Philosophique watch is equipped with a newly developed Calibre 3140 self-winding self-produced movement. The patented mechanism of the new movement allows the hour hand to show an elliptical movement on the dial. The hour gear is linked with the small transparent disc in the center of the dial, while the hour hand is fixed on the small disc and can move in an oval shape according to the shape of the case.

 
 Since its launch in 1995, the Millennium collection has become a model of Audemars Piguet’s modern aesthetics with its oval case, eccentric dial and front-view manual winding movement. The millennial watch draws inspiration from the fields of architecture and art, combines superb craftsmanship and innovative design, and provides women with personalized choices by designing novel, rich materials and diverse retouching techniques. In 2019, Audemars Piguet launches the new millennium series aventurine dial frosted gold watch, dark blue aventurine dial and small seconds sub-dial reminiscent of the starry night sky. The side of the case, bezel, inner bezel and lugs are decorated with frosted gold. The hand-crafted and polished 18K white gold Polish-woven strap is as comfortable as the second skin, adding a touch of retro flavor. .

Eternal Classic Brief Review Of Patek Philippe Official Watch Calatrava Ref. 5153

A great turning point in the evolution of pocket watches into watches. Among Patek Philippe’s many works, it has an officer’s watch style with a tiltable metal protection back. It not only has always had a loyal customer base, but also Has become one of PatekPhilippe’s unbreakable traditional features. In the past, during the peak period, Patek Philippe had a number of models including Ref. 5022, 5053, 5054, 5059, and 4860, which were generally classified as military watches. Today, these models have been discontinued under the brand watch process, making the only Calatrava Ref. 5153 that continues this classic style more independent and elegant. As in the past it was called
The special style of the ‘Military Officer’s Watch’, the Calatarva 5153 watch has many characteristics that are completely different from other general Calatrava: straight straight lugs at the ends, and screw straps to fix the strap. The special Turban Crown is also a common style for military watches; the ancient round pot-shaped case is an Office-style case exclusive to military officers during the war; of course, the most important one is the Calatarva 5153 military watch. In addition to the sapphire crystal glass back, the case back also has a liftable metal dust back (hinged dustcover), which is a special design inherited from previous military watches to protect the surface.

  The Patek Philippe Officer’s Watch Ref. 5153 can be regarded as a masterpiece of extreme splendor, because the production process of the metal backpiece is very challenging. It only takes several days for the watchmaker to polish and adjust the watch.
A great turning point in the evolution from pocket watches to watches
  Of course, each Patek Philippe watch has its own unique style and allusions. However, to elaborate on the legend of the Calatarva 5153 officer-style watch, it implies two extremely romantic features that make it more distinctive. Let’s go back in time. Since Peter Henlein, a watchmaker in Nuremberg, Germany in the 16th century, created a prototype of a pocket watch called the ‘Nuremberg Egg’, pocket watches have gradually become popular in Europe until the 20th century. At first, it was still the favorite timepiece and accessories of high society. In the late 19th and early 20th centuries, a few watchmakers began to try to make ‘watches’ that could be worn on the wrist. At present, there is no dispute over who made the first watch in the watch industry, but most of the early watches were converted from smaller pocket watches, with linear lugs or holes punched on both sides of the pocket watch. Watches used to fit leather or metal straps that can be worn on the wrist were born.

  Calatrava 5153G officer watch, 18K white gold case, 38mm diameter, hour, minute, center seconds, date, 324 SC self-winding movement, 45 hours power reserve, sapphire crystal and back case, military officer Metal back guard and crocodile leather strap.
  Earlier pocket watches that were chained with keys and opened with a hinged case bottom case revealed another inner guard. This key is equipped with a key window, so that when the watch owner inserts the key on the chain, he will not accidentally touch the other parts of the movement, which will affect the operation. After the invention of the mechanism of winding the crown, even if there is no need to wind the key again, many high-end pocket watches still retain this protection. On the one hand, it prevents dust and moisture from invading the movement. On the other hand, it can be used as a place for engraving the movement information or the name, quotes or family crest of the watch owner. As for the front of the pocket watch, a metal shield is also needed. Before the sapphire water paid tribute to the battle-fighting military watchmakers, crystal glass was used as the most fragile part of the timepiece. Therefore, both hunting and semi-hunting watches were designed with metal guards to protect them. Mirror. The winding crown of a general topless pocket watch is at twelve o’clock, while the hunting watch is located at nine o’clock because of the guard hinge. The winding crown is placed at three o’clock, which is most suitable for adding a strap. Become a watch and continue to use it today.

Calatrava 5153J officer watch, 18K yellow gold case, 38 mm diameter, hour, minute, center seconds, date, 324 SC self-winding movement, 45 hours power reserve, sapphire crystal glass and back case, military officer Metal back guard and crocodile leather strap.
  When the ‘watch’ was first invented, it was mainly popular among women.
‘Watches’ are regarded as a kind of decorative items for women. They are not optimistic that watches can be used in elegant houses and become mainstream timepieces favored by male customers. Later World War I brought catastrophe to mankind, but also inadvertently became the promoter of watch popularity. Frontline officers need accurate timepieces that can be easily read and read to synchronize time and accurately conduct military operations when the commander is under charge. For them wearing heavy uniforms and coats, the watch has the inherent advantage that a pocket watch cannot match. This type of watch changed from a pocket watch is called an ‘military officer’s watch’. It has its origins because the possession of an expensive timepiece was only the right of the upper class and officers at that time. It was not really popular until World War II. . Calatarva 5153 military watch’s unique metal case back design, reminds the history of pocket watches into a watch, but also pays tribute to this great turning point in watchmaking history. To pay tribute to the struggling officer’s watchmaker. Another important significance of Calatarva Ref.5153 officer watch to Patek Philippe must be traced back to the history and come to the youth of Patek Philip’s founder Antoine Norbertde Patek (1811-1877) period. Before the watchmaker fellow Franciszek Czapek founded Patek Philippe’s predecessor, Patek, Czapek & Co. in Switzerland in 1839, he was an army officer. In November 1831, Poland broke out in the national revolution against Russian occupation. He also suffered two gunshot wounds. After Poland’s defeat, he had to flee to France, and later went into exile in Switzerland. Antoine Patek, who made brilliant achievements in watchmaking, was naturalized as a Swiss citizen in 1843, but he continued to struggle for his native Poland throughout his life. In addition to funding the national revolutionary movement in Poland, he believed in Catholicism and was also eager to help other Polish refugees, and was therefore sealed by Earl Pope Benedict IX. The Calatrava Cross emblem, which Patek Philippe has been using since 1857, conveys the origin of Antoine Patek as a heroic officer and a devout Catholic;
CalatravRef. 5153, which is a ‘military officer’s watch’, also shows the heroic origin and achievements of the brand founder.

  When Calatrava5153 is worn on the wrist, its unique features are actually hidden. Only the unique turban-type crown and the crown guard extended from the case back are revealed in the eyes of the wise person. One of the most glorious.
Elegant minimalism: Calatarva Ref. 5153 officer watch
  Patek Philippe Calatrava 5153, an officer-style three-hand date watch, features all Calatrava watches. The Calatrava model, named after Patek Philippe’s famous Calatrava Cross, has been known as Nothing to Add’s Simplicity since the first Reference 96 was launched in 1932. The most perfect combination of performance and representative models can also best embody the spirit of Patek Philippe. At that time, Henri Stern who thought of Ref. 96 thought that the most important performance of the watch was the display of hours, minutes, and seconds. Therefore, a circle was the best choice. Therefore, he designed a simple circular case such as Calatarva. A new watch with a rustic dial, a flat bezel and long, curved lugs that connect to the case. Looking at the round watch now is not uncommon, even justified. However, in the 1930s, the watch was a young product with a history of only two decades. Watchmakers tried various shapes, such as square, long, barrel-shaped, and even irregular, until they were displayed. The appearance and popularity of the simple and round Calatrava watches have established the mainstream status of round watches and laid the foundation for consumers to recognize Patek Philippe’s brand as equal to refinement, perfection and performance.

  Although the case size has been increased to 38 mm, the appearance of the new Calatarva 5153 is as elegant, simple and simple as ever. The center of the milky white or black face plate is meticulously decorated with guilloche radiating patterns. The faceted gold sword-like time scale is accompanied by small gold-plated minute dots. Debut. Even if there is no complicated performance, as one of the classic models with a long history, all Patek Philippe’s military watch styles can be regarded as the ultimate masterpiece, because the production process of the metal back of the watch is very challenging, and it is expensive to polish the case alone. The craftsman took several days of careful polishing and adjustment to complete it. In fact, in order to ensure that the entire circumference of the watch will be tightly wrapped around the watch when it is lifted, the watch case craftsman will use a magnifying glass to check it one by one, and listen carefully to the sound of the ‘card’ sound, and adjust the hinges patiently Even if the error is only a few hundredths of a millimeter, don’t let go of it until each metal guard has a sound that opens and closes correctly, which means that the guard has been properly installed. All these special features are hidden when the Calatrava 5153 is worn on the wrist. Only the unique turban-type crown and the crown bridge extending from the case back are revealed in the eyes of the reader. Out of the peerless style. And only the excellent watch owner can lift the protection lightly, and enjoy the exciting movement of the Cal.324SC automatic winding movement it guards.

Iwc Summer New Travel Essentials

An elegant rowing boat, limited edition of Portugal Marine Elite Chronograph
 The Portuguese Marine Elite Chronograph Limited Edition (Model: IW390208) is equipped with amazing technical features and is the most sporty model in the Portuguese series with more than 70 years of history. It is equipped with an automatic winding system and a spring-loaded movement in the case. Impeccable features make it a stable and reliable timepiece. Every feature is meticulous.
 It can withstand water pressures up to 6 bar and is equipped with a screw-in crown. Its timer is equipped with a minute and hour display, which can record 12 hours in total. At the same time, it can be reset to zero by the flyback function during operation, so you can start a new time measurement at any time. There are many methods for timing for a long time, but no one can be as convenient and clear as the digital display of the 89361 self-made movement: it can be read like an ordinary time display. The red central chronograph hand also plays an important role in use: in conjunction with the auxiliary seconds and the second minute clasp, it can measure extremely short intervals with great accuracy.
 In terms of functionality, the pleasing dial is equipped with a clear rail-type dial ring. Contains both date and small seconds display. Although the Portuguese Marine Elite Chronograph is full of sporty characteristics, its neat faceplate and Arabic numerals undoubtedly faithfully maintain the Portuguese style. In the middle of the calm sea, a glance through the sapphire glass bottom of the IWC-manufactured movement equipped with the IWC dual detent automatic winding system, even the most dedicated sailors will be distracted for a moment.

 The limited edition of the Portuguese Marine Elite Chronograph is made of a steel case with a rubber coating, with a black dial and a black rubber strap with a folding buckle, and is limited to 250 pieces worldwide.

Italian luxury, Portofino chronograph red gold
 If you take a boat from the sea to the old fishing village of Portofino, the first thing you see is a chic old house. If you didn’t get a glimpse of the luxurious interior yachts equipped with advanced technology and equipped on the shore, you You may feel that time is still in the distant past. The elegant Portofino chronograph will also give you a similar illusion: the striking chronograph button is reminiscent of the cockpit design of an Italian sports car in the 1960s, and the matching chronograph display is the entire Portofino The collection introduces a unique sporty atmosphere. This watch is equipped with a convex sapphire glass and Roman numerals. It has a date and day display. It is equipped with the proven 75320 automatic movement, which provides a 44-hour power reserve. Today, the Portofino chronograph red gold model (model: IW391020 / IW391021) is born, and the warm 18K red gold case adds luxury to this model, with silver-plated or rock gray dial and deep A brown alligator leather strap is timeless. The bottom of the case is engraved with a beautiful picture of Portofino, and the 42 mm case diameter is suitable for both men and women.

Tofino chronograph red gold, warm 18K red gold case adds a luxurious touch to this model.

Flying fairy on the wrist, Pilot’s Watch Chronograph ‘Little Prince’ Special Edition
 In 2013, IWC launched a limited edition watch to celebrate the 70th anniversary of the prestigious children’s literature ‘Little Prince’, the special edition of the large pilot perpetual calendar ‘Little Prince’ and the Mark XVII pilot watch ‘ After the ‘Little Prince’ special edition, the ‘Little Prince’ boom continues to sweep the watch market, causing an unprecedented grand occasion. This year, IWC presents another new work for fans who love ‘Little Prince’: Pilot’s Watch Chronograph ‘Little Prince’ Special Edition (Model: IW377706), paying tribute to the legendary writer, pilot and adventurer Anthony. One of the most sold works in the history of literature written by Saint Exupery.
 The Pilot’s Watch Chronograph ‘Little Prince’ special edition is made of stainless steel case, which combines precision, functionality and reliability in one, fully highlighting the outstanding performance of IWC pilot watches. The night blue dial design reflects the distinctive cockpit style. The date display window at 3 o’clock is very similar to the cockpit’s instrument shape. Its vertical arrangement of numbers is reminiscent of the design of an altimeter. The current date and day are indicated by a triangle sign. The clearly structured minute ring, propeller-shaped hands and arrow-shaped indicator at 12 o’clock on the face plate together show the essence of the pilot’s watch. The hands and scales at 12 o’clock, 3 o’clock, 6 o’clock and 9 o’clock are all luminous to ensure that the time can be clearly read even in dim light.

 Pilot’s Watch Chronograph ‘Little Prince’ Special Edition, sturdy 79320 chronograph calibre. The bottom of the watch is engraved with a fine portrait of the little prince. It is also equipped with a stitched brown calfskin strap.

Hand In Hand With The Editor-in-chief Of Time, A Journey To Time Together Swiss Meto Grandly Held The Launch Ceremony Of The Belem Cerelli Series ‘remembrance Day’ Watch In Shanghai

(July 27, 2018, Shanghai) Swiss Mido grandly held the launch ceremony of the Belem Celli series ‘Remembrance Day’ watch in Shanghai Hongyi Plaza, specially to celebrate the 100th anniversary of the brand The new fully automatic mechanical watch of the ‘Birthday’ series ‘Remembrance Day’ presented at the event shines. The event scene was very lively. Ms. Wang Yi, Vice President of Swiss Mido China, gathered with guests and media friends. The post-90s young writer and creative illustrator Zhang Haojin was also invited to attend, and together witnessed the extraordinary ‘anniversary day’ of the Mido brand. Taking this opportunity, Swiss Mido formally announced Zhang Haojie as the ‘time editor’ of the brand at the event site, and will work together to start a journey of time engraved in the heart.

Pictures of the launch of the ‘Memorial Day’ watch of the Belvedere series of Swiss Mido

Swiss Meto watch ‘Editor of Time’ Zhang Haoyu visited the ceremony scene picture

Ms. Wang Ji (third from left), Vice President of Mido China, and Mr. Zhang Haoyi (second from right), ‘Time Editor’ of Mido, start the installation together with other guests

Ms. Wang Yan, Vice President of Swiss Mido China officially announces Zhang Haojie as ‘Editor of Time’

  In 2018, the launch ceremony of the Belvedere series ‘Memorial Day’ watch of Swiss Mido was launched in the orange ocean in the atrium of Hongyi Square in Shanghai. It started with a dazzling and wonderful dance show. The post-90s young writer and creative illustrator Zhang Haojie launched the first climax for the ceremony. Taking this opportunity, Ms. Wang Yan, Vice President of Swiss Mido China officially announced that Zhang Haojin was the ‘Editor of Time’ of the brand, and presented the new Belem Celli series ‘Remembrance Day’ full automatic mechanical watch as a special gift to Zhang Haoji , Look forward to working together to start a journey of time inscribed in our hearts. Zhang Haoyu also shared his relationship with the Mido brand at the event, and expressed his great honor to be the ‘time editor’ of the Mido brand. Immediately on the scene, an ‘anniversary day’ magnet illustration was created impromptuly, interacting enthusiastically with the audience, implying that this extraordinary ‘anniversary day’ was opened together with the Mido brand.

Ms. Wang Yan, Vice President of China Mido Watch China and Hao Zhang, Editor-in-chief of Time Watch

Swiss Meto watch ‘Editor of Time’ Zhang Haojin improvised ‘anniversary day’ magnet illustration

Swiss Meto watch ‘Editor of Time’ Zhang Haojin improvised ‘anniversary day’ magnet illustration

  Every beautiful anniversary deserves to be exclusively remembered. The Swiss Meto watch is specially launched to commemorate the 100th anniversary of the brand’s birthday. The new Belem Cerelli series ‘Memorial Day’ big calendar automatic mechanical watch is also a puzzle at the ceremony A stunning debut in the installation. Models with beautiful appearances interpreted new watches on the stage, no matter whether the dress is formal or refined and casual, they all show unique texture and charm. The new Belem Cerelli series ‘Memorial Day’ large calendar fully automatic mechanical watch is chic and concise, highlighting the exquisite beauty in a low-key. The large digital display in the large calendar window achieves a visually balanced beauty. Based on Mido’s exclusive Caliber 80 automatic mechanical movement, it features a textured double bezel, a low-profile and restrained sandblasted dial, delicate double-sided hands, a round polished stainless steel case, and a classic The double grid wide calendar display window, each with unique and ingenious details, follows the consistent classic features of the series, and is destined to become another timeless classic of Swiss Mido.

Swiss Mido Belem Celli “Remembrance Day” Watch Launch Ceremony Live Models Show Belem Celli “Memorial Day” Watch

  ‘Time’ is the mission and belief of Swiss Mido Watch as a century-old watchmaking brand. And ‘time’ also gives Zhang Haojin the possibility to realize his dream. The young post-90s young writer and creative illustrator Zhang Haojie is known as ‘the first post-90s writer’ with five million best-selling books such as ‘You Are Your Best Self’ and ‘I and the World Are Only One You’. In his popular collection of short stories, ‘Later Time Is About You,’ he created nine fascinating stories around the theme of ‘time.’ At the same time, for the first time, he directed the micro-film of the same name, ‘Later Time Is About You’, and used a non-linear narrative technique to tell the eternal topic of ‘time’. Bian Xiu’s handwriting, delicate painting style, and warm scenes, he recorded the bits and pieces of life in his own unique way, and completed a transformation of his own with ‘time’. At the same time, it also affected countless time cherished time, Young man with dreams. As Ms. Wang Yan, Vice President of Swiss Mido China said, ‘I look forward to Zhang Haoyu wearing this Mido’ Remembrance Day ‘watch, writing about himself and countless young people who have grown and transformed along the way. I believe that behind every success, there is the same original intention and unremitting persistence along the way. ‘

Ms. Wang Yan, Vice President of Mido China, presented a special gift of the new Belem Celli “Remembrance Day” watch by Zhang Haoyi, the “Editor of Time” of Mido, Switzerland.

Public Relations of Zhang Haojie, Swiss Time Editor
  Swiss Mido will continue to uphold the brand values ​​that have been passed down forever, and create a wristwatch that will last forever with time and centuries of precipitation and continuous watchmaking skills, and accompany and record every dreamer to meet every special moment in life , Every beautiful bit of ordinary life.

Tag Heuer Chronograph Wins ‘best Watch’ Award

The Geneva Watch Awards is the most authoritative watch competition in the Swiss watch industry. The jury awards 5000 Swiss francs ($ 5,166) to the best watch maker for the ‘La Petite Aiguille’ (Best Watch Award). With outstanding technology and avant-garde design, this is the sixth time TAG Heuer has won this award in 10 years.

   TAG Heuer’s President and CEO Jean-Christophe Babin said, “This is a great victory for TAG Heuer and our honorary chairman, Jack Heuer. In fact, many TAG Heuer classics come from Jack, Monaco, Silverstone (Silverstone), and of course Carrera, all shine with his wisdom. From the time he designed the first Carrera watch in 1964, every generation of products since then cannot be separated from his care. Pay attention. The new 1887 chronograph is just to inherit this glorious history. As a Grand Classique redesigned for the 150th anniversary of TAG Heuer, Carrera 1887 chronograph is equipped with the same spirit as the original design. TAG Heuer’s latest ‘engine’, Calibre 1887, makes it a masterpiece that far surpasses the original in terms of appearance, quality, performance and precision. ‘
  The development, manufacturing and assembly of TAG Heuer Carrera 1887 chronographs are all carried out at TAG Heuer’s advanced workshop in Switzerland. Its core component is Calibre 1887. This is a new modern mechanical chronograph movement made by TAG Heuer.

   We are not pursuing differences, but we are seeking to improve efficiency. The latest classic in Carrera tradition.

   ‘TAG Heuer Carrera 1887 chronograph symbolizes the outstanding achievements of Tag Heuer in the manufacture of mechanical movements and cases,’ said Jack Heuer. ‘We spent three years designing and developing new movements in a ‘all-in-one’ watchmaking workshop, using advanced Swiss equipment and mechanical tools for various micron-accurate stamping, turning and grinding processes. It is this first-class technology that has helped us to create a true ‘original home-made’ movement with a cost advantage-perfectly reflecting TAG Heuer’s famous ‘reasonable cost / reasonable price’ concept.

2017 Shanghai Longines Global Equestrian Championship Is Staged And Guo Fucheng Leads The Bright Stars To Appreciate The Elegant Equestrian Charm

From April 28th to 30th, the 2017 Shanghai Longines Global Champions Tournament was staged in the Shanghai World Expo Equestrian Park. The famous Swiss watchmaker Longines has been named the title partner, official timekeeper and designated watch for the fourth consecutive year, presenting the world’s highest five-star equestrian obstacle course. On April 29, Mr. Walter von Känel, Global President of Longines, Ms. Chen Suzhen, President of Swatch Group China, Mr. Li Li, Vice President of Longines China, and Guo Fucheng, Longines’ Elegant Ambassador, came to the scene , Feel the elegant charm of the equestrian obstacle course together. Taking this opportunity as an opportunity, Longines carefully presented the famous watch series, praising the brand’s 185-year-old Swiss watchmaking tradition and its century-old passion for equestrian sports.
Five-star equestrian event returns to Shencheng, top domestic and foreign riders compete
   From April 28th to 30th, the 2017 Shanghai Longines Global Equestrian Championship came to Shencheng again. As the world’s highest-level five-star equestrian obstacle course, the 2017 Longines Global Equestrian Championship has a total of 15 stations in the world. The Shanghai Longines Global Equestrian Championship is the third leg of the global competition and the only race in East Asia. The famous Swiss watchmaker Longines is named as the title partner, official timekeeper and designated watch.

   Nearly 60 top domestic and foreign riders and more than 100 first-class horses from around the world have created a luxurious equestrian lineup for this event. Nearly 60 people including world-class celebrities Daniel Dussel, Christian Allman, Kent Farrington, Scott Brash, ‘Father of German Equestrian’ Rudeger Bilbaum, etc. Riders gather in the world’s top rankings to compete for the highest honor in equestrian obstacle course. At the same time, four Chinese riders, including Zhu Meimei, Erden Jirigala, Lai Yimin, and Liang Qiaoling, will also play their part and compete with many international riders.
   On the afternoon of April 29, the highly anticipated finals of the Longines Grand Prix opened, and the rider Liangju appeared one by one to present exciting exciting competitions to the audience. In the end, Italian rider Lorenzo de Luca won the championship with perfect performance with zero turnovers, and Dutch rider Mike Van de Frentin and Italian rider Albert Zoz ranked second and third. . Mr. Huoke Nuo, President of Longines Global, and Guo Fucheng, Longines Elegant Ambassador, presented awards to the award-winning riders and awarded them Longines timepieces.
Guo Fucheng led the bright stars to appear at the scene, elegant style helped jump the horse event

   On the Longines Grand Prix on April 29, Mr. Walter von Känel, President of Longines Global, Ms. Chen Suzhen, President of Swatch Group China, Mr. Li Li, Vice President of Longines China, and Longines Elegant Image ambassador Guo Fucheng appeared on the arena and joined hands with two elegant goddesses Wang Likun and Zhang Xueying, brand close friends Sun Yizhou, Ye Zuxin, Peng Guanying, and new generation popular idol Xu Weizhou.

   Adhering to its enthusiasm for equestrian sports, Longines also announced the ‘Longines Elegant Dress Award’ at the scene, conveying Longines’ ‘elegant attitude, true personality’ brand philosophy. On the day of the competition, star guest and famous actor Wang Likun presented awards to the award-winning guests and presented them with exquisite timepiece masterpieces from Longines, praising the seamless blending of equestrian sports and elegance.
Classic wrist watch, praises centuries-old equestrian enthusiasm
   Longines continues its enthusiasm for the equestrian sport, and adheres to the Swiss watchmaking tradition and precision timing technology since 185, and has long served as the official timekeeper for various world equestrian events. Taking this opportunity as an opportunity, Longines also presented a famous series of master watches, praising the century-old origin of the equestrian sport.

   The famous master series moon phase chronograph watch, as the designated watch for the event, presents the mysterious moon phase changes on the dial, which complements the elegant charm of equestrian sports. This timepiece is equipped with a precise timing function that reminds riders and horses of the precise movements and excellent performance on the field in the tick of a second.
   The link between Longines and equestrianism dates back to 1878. At that time, Longines produced a chronograph with a rider and his mount engraved on the case back. In 1912, Longines was the first official timekeeper for the International Equestrian Obstacle Race. Today, Longines has been widely involved in equestrian events such as obstacle course, flat horse race, endurance race, three-day race and so on.