Karus Chains, an American professional jeweler based in Las Vegas, analyzed Google’s predictions on which watch model will receive the most search volume, and concluded that the period before Christmas, Searches for Apple Watch will far exceed Rolex. Karus Chains uses Google prediction tools to mine data, which allows advertisers to predict search volume for keywords and keyword groups related to a particular business.

   The forecast period is from November 25 to December 16, which is also the busiest online shopping day in the United States. Google estimates that the search volume of the Apple Watch will reach 11 million searches, which is almost double the total search volume of the other 24 watches on the TOP 25 list. Rolex is still the most popular traditional brand. In the TOP 25 list, Rolex has eight seats, Casio and Tag Heuer each have four watches shortlisted, Omega Seahorse, Speedmaster and Constellation ranked 9th, 10th and 18 bits.
Full list of estimated search TOP 25 (based on Google Prediction Tool)
Ranking
Watch
Search volume (times)

1
Apple Watch
10,000,000

2
Casio G-Shock
1,000,000

3
Rolex Submariner
740,000

4
Casio Edifice
520,000

5
Rolex Daytona
500,000

6
Rolex Journal
480,000

7
Tag Heuer Carrera
260,000

8
TAG Heuer F1
260,000

9
Omega hippocampus
243,000

10
Omega Speedmaster
180,000

11
Breitling Aviation Chronograph
130,000

12
Seiko 5
130,000

13
TAG Heuer
130,000

14
Casio Baby-G
92,000

15
Casio Pro-Trek
92,000

16
Citizen Promaster
86,000

17
Hublot Big Bang
82,000

18
Omega Constellation
80,000

19
Rolex Skymaster
80,000

20
Rolex diving
76,000

twenty one
Rolex Greenwich
76,000

twenty two
Rolex Milgauss
70,000

twenty three
Rolex Yacht-Master
70,000

twenty four
Tag Heuer Monaco
68,000

25
Audemars Piguet Royal Oak
65,000