The latest news, after two years and five months in office, Aldo Magada left Zeni. On July 1, 2014, Aldo Magada was appointed President and CEO of Zenith, replacing Jean-Frédéric Dufour who left the group. At the time, Jean-Claude Biver, president of the LVMH Group’s watch division, stated that he firmly believed that Aldo Magada’s extensive experience in the watch industry and in-depth understanding of the manufacture of timepieces, as well as his outstanding performance in product development and marketing, would definitely help Future development of Zenith.

Aldo Magada

   Today, Jean-Claude Biver announces: ‘Aldo Magada left the position of President and CEO of Zenith. This decision was negotiated by both parties. I would like to express my sincere gratitude for Aldo Magada’s contribution and wish him the next in his career. The phase was a success. I will take over the work in the transition phase, hoping to create greater synergy between the three brands of the group. I will work with the team to regenerate Zenith. ‘

Jean-Claude Biver

   Aldo Magada is a Swiss citizen born in 1958. He grew up in Switzerland and graduated from the University of Lausanne and the University of San Diego, La Jolla, California in 1981 and 1982. His first job was sales at a pharmaceutical company called Vifor. In 1984, Aldo Magada joined the Swatch Group and subsequently held increasingly important positions at Piaget and Omega. From 1994 to 1998, he followed Jean-Claude Biver as Product and Marketing Director of Piaget and Omega. In 2000, Aldo Magada became president of the watch division of the Gucci Group. From 2002 to 2009, he led Technomarine, Reuge and Badollet, winning the recognition and trust of many key figures in the watchmaking industry, and later founded a consulting firm. Since 2010, Aldo Magada has been Director of Sales and Business Development for Breitling International. Over the past 30 years in the watchmaking industry, Aldo Magada has demonstrated his leadership in brand development and repositioning.
   Now that Jean-Claude Biver has taken over temporarily, we just have to wait and see if he will appoint another president and CEO, or will he decide to take the helm himself. The only thing we can look forward to is Zenith returning its focus from celebrity limits to traditional products. After a difficult year in the Swiss watchmaking industry, when Zenith regains its momentum, only time will tell.