Audemars Piguet Audemars Piguet got their due in Paris, during the ‘Grand Prix Stratégies Firstluxe.com du luxe 2010’ with its ‘Royal Oak Offshore Grand Prix’ The watch and its partner, IC-Agency, a Swiss company specializing in digital marketing of luxury goods, have won digital marketing awards.
Founded in 2005, Grand Prix Stratégies du Luxe has been designed for five years to reward those French and international brands for their greatest contribution to the relevance, creativity and integration of their corporate strategy.
Audemars Piguet loves each other to win the Grand Prix for their limited edition watch ‘Royal Oak Offshore Grand Prix’ launched in March 2010 with IC-Agency for the Formula 1 Bahrain Grand Prix Watch global business activities in the social media of luxury goods and online advertising.
This was a very successful business event. The entire series was sold at the end of the event and it was a successful online operation. In six weeks, more than 250 million times reached the target audience. With the addition of more than 26,000 Facebook fans to further accelerate the process of dissemination, the brand’s awareness of search engines and controlling purchase costs has been enhanced. This international multi-platform event is supported by IC-Agency The management operation makes good use of the advantages of digital opportunities to meet the wishes of Audemars Piguet.
David Sadigh, president of IC-Agency, commented: ‘Audemars Piguet is a very high-end, iconic indicator brand, especially active in the digital marketing field. I am 100% for us We are proud of our partnership, and we work together in Le Brassus and Geneva. This award is the best return to Audemars Piguet. ‘
The 2010 ‘Grand Prix Stratégies Firstluxe.com du luxe’ award was won by Hermès. They are committed to let more people participate in the website of ‘Voyage d’ Hermès Hermes Tour’ perfume.