Bvlgari Bulgari Grandly Announces Supermodel Lily Aldridge As The New Brand Ambassador

September 12, BVLGARI Bulgari grandly announced at the Fifth Avenue flagship store in New York that the international supermodel Lily Aldridge (Lily Aldridge) has become the new brand ambassador for Bulgari 2016-2017 . Congratulations to New York Fashion Week, witnessed by global media, Mr. Daniel Paltridge, Chairman of Bulgari North America, and Mr. Stéphane Gerschel, Director of Bulgari Global Communications, to congratulate this special celebration for Lily Aldridge.

Bulgari’s new brand ambassador and international supermodel Lily Aldridge
 As a preview of the new brand endorsements, exclusive tidbits were also released to the media after the announcement ceremony.
 Lily Aldridge became the eternal muse of Bulgari. She exudes the beauty of the Mediterranean Renaissance, which is cared for by the sun, and accurately conveys the bold and sexy of Bulgari’s new ‘LARGER THAN LIFE’ advertisement. Under the lens of legendary photographer Mario Testino, Lily vividly demonstrated the extraordinary charm of Bvlgari ‘LARGER THAN LIFE’.

Nicola Bulgari arrives to congratulate Lily Aldridge
 Mario Testino captures Lily’s super expressiveness with his avant-garde style. Mario and Lily collided to interpret the distinctive characteristics of the bold and fearless Roman jewellery master, which perfectly matched the Bulgari’s hallowed aesthetics.
 ‘From Jewelry Master to Muse, Bulgari’s status is constantly changing,’ said supermodel Lily Aldridge. ‘I am particularly honored to be able to perform unique and exquisite jewelry pieces and become one of Bulgari’s shining stars. With Roman light, Bulgari combines its style, inspiration and superb craftsmanship. ‘

Bulgari’s new brand ambassador and international supermodel Lily Aldridge
 ‘We are very honored to have Miss Lily Aldridge as our spokesperson,’ said Stéphane Gerschel, ‘She is a versatile and comprehensive brand ambassador, and she perfectly interprets the brand new female image of Bulgari-bold, persistent, energetic It’s also amazing. ”He also said:“ Bulgari launched a new concept ‘LARGER THAN LIFE’, which represents everything we do-our brand genes, our products, and most importantly, our brand attitude. This It is a lifestyle, bold, colorful, rich and modest … ‘