When I browsed the watch forum online that day, I suddenly thought of a question: What would happen when a large number of rare watches are displayed in front of our eyes? At a party of Rolex watch enthusiasts, I took a picture like this: 20 Comex watches lined up and concentrated between the square feet. Comex Ref. 5514 and Ref. 16600 are one of Rolex’s rarest models, each priced between 50,000 and 100,000 Euros. Such a luxurious luxury completely violates the exclusiveness of the Rolex Comex watch.
This situation is a bit like seeing 30 Ferrari 250 SWB at a collectors’ meeting in California’s Pebble Beach, as if 40 Ferrari F12 Berlinettas crashed together on the Nurburgring in Germany. People can only be sighed: the output is so poor, how can you see so much here, it is so bright? !!
Webster’s Dictionary defines ‘Exclusive’ as such: it is not shared, only individuals or a group of people can own it. That’s easy to understand. The key to the problem lies in the size and composition of the group. Today, there are about 17 million millionaire families on the planet, and there will be more and no less! Many of them are pursuing rare and beautiful playthings, doing different things, looking for positioning in a certain field, and making themselves stand out from other beings. Behind all desires and desires is the demand for the subtle concept of ‘Exclusive’, even less wealthy people are following suit.
The foundation of the exclusiveness is exquisite workmanship, rare and elegant limited creations, like this Laurent Ferrier watch
Taking a watch as an example is deliberate, because for the faithful of the watch, choosing a watch is not a whim. To varying degrees, watches are seen as symbols of success, taste, accomplishment, elegance and profoundness. Not to mention success, the other standards mentioned above are closely linked to watchmaking brands and models, and they need to be connected to meet each other, instead of being displayed in major shopping malls around the world.
With one glance, can you appreciate the artistic value behind the Speake-Marin name
The definition also applies the vocabulary: exclusivity. Exclusive and exclusive watches must be rare, which is why the only success in creating and customizing watches. In addition, exclusive watches must also be difficult to recognize, even if others see it, they will not feel like they have known each other. But then again, how does such a watch show personal taste? Taste is a social aesthetic orientation, and it requires a specific group of people to recognize it before it can be effective. This characteristic goes against the essence of the brand’s desire for everyone to know it. Brand strategies are often contradictory: they tend to produce limited series, but they are not that thorough. IMHO, can 1,000 be limited?
Who can recognize this is a Henry Moser Perpetual Calendar white gold watch?
I remember the first time I visited the Henri Moser factory, a participant wore a brand watch. Unexpectedly, he later mentioned that he was a teacher in France. The education circle is modest and modest, does not like luxury, and spends 15,000 euros just to satisfy his passion for watches and clocks? His explanation couldn’t be simpler: ‘No one knows what I’m wearing.’ This experience made me realize that the key to achieving unique speciality lies in the channels of acquiring knowledge. Let everyone recognize what others are wearing on their wrists. This knowledge should be popularized, so that it will make sense to choose the ostentatious display of exclusive watches. One sand and one world, the same is true for clocks and watches, vast and immense, as brilliant as a sea of stars. Finding your own way and positioning is as important as mastering the subtleties of foreign languages.